Digital Marketing Foundation

Become an Expert Digital Marketer in 12 weeks

Bihar's First Agency-Style Digital Institute in Patna, Bihar

Learn industry-demanding skills that can get you placed.

Start your career in the most demanding industry today!

11 Modules
3 Months Training
Placement Assistance
One-on-One Sessions with Experts

Why Do People Choose Us?

Program Highlights

  • Agency-style Training
  • Hands-on course with Projects
  • Internship Opportunities
  • Work on Live Projects
  • Learn SEO, Social Media & Growth Marketing & More
Months Course Duration
0
Learning Hours
0 +
Hiring Partners
0 +
Placement Assistance
0 %

Who is this course for?

There are no specific eligibility criteria required for this course. Anyone willing to learn digital marketing skills can register for this course.

  • College Students
  • Entrepreneurs
  • Social Media Marketers
  • Career Switchers
  • Freelancers
  • Digital Marketing Freshers
Register Now

What will you learn in the program?

In just 12 weeks, you will learn all you need to know to kickstart your journey as a digital marketing expert.

Module 01: Introduction to Digital Marketing

  • What is digital marketing?
  • Importance of digital marketing
  • Difference between traditional and digital marketing
  • Discuss the recent trends and current scenario of the industry
  • How digital marketing has been a tool of success for companies?
  • How to use digital marketing to increase sales
  • How to conduct a competitive analysis?
  • Case studies on digital marketing strategies

Module 02: Website Planning and Creation

  • Understanding the functionality of WordPress
  • How to develop a website
  • How to incorporate different design elements into your website
  • How to add content
  • Install and Activate plugins
  • The functionality of different plugins

Module 03: Search Engine Optimisation (SEO)

  • Introduction to Search Engine Optimization
  • How does Search Engine work
  • On-page SEO – concepts like content research, keyword research, meta tags
  • Off-page SEO – link building
  • Keyword Research
  • Factors affecting the rank of a webpage

Module 04: Search Engine Marketing

  • Features of the Google Ads platform and its algorithm
  • Creating campaigns
  • Search volume
  • Google Adwords
  • Ad Creation
  • Site & Keyword Targeting
  • CPC, CPA & CPM-based Accounts
  • Demographic Targeting
  • Google Keyword Planner
  • Concepts of CPM, CLV and other such metrics

Module 05: Social Media Marketing

  • Understanding how SMM works & how businesses leverage social platforms
  • Targeting Demographics through social media
  • Metrics like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.
  • Social Media Analytics
  • Social Media Advertising

Module 06: Content Marketing & Strategy

  • Content bucketing
  • Creating a social media content calendar for a brand
  • Content marketing tools
  • Guest Blogging

Module 07: Web Analytics

  • Google Analytics
  • Concepts of bounce rate, page view, session time
  • How to optimally use Google Analytics
  • Behaviour, and acquisition reports

Module 08: Digital Media Planning and Buying

  • Concept of Media buying and its types
  • Concepts of cost-per-install (CPI), cost-per-order (CPO), cost-per-acquisition (CPA), click-through rate (CTR), etc.

Module 09: Web Remarketing

  • Basics of remarketing
  • How to create a remarketing list
  • How to create remarketing lists on Google Ads
  • How to use Google Ads tag and on Facebook using their Facebook Pixel code.

Module 10: Email Marketing

  • How to build the right subscriber list
  • Build a database by segmenting based on demographics, mode of acquisition, target group
  • Finessing email marketing tools and software
  • Designing email copies & automating emails
  • Extracting information from email campaign analytics

Module 11: Design Essentials

  • Characteristics of an ad
  • How to create attractive creatives
  • Colour theory
  • Designing tools
  • Understanding aesthetics,
  • Understanding design essentials – typography, colours and themes

What Will You Get?

  • Fundamentals of marketing
  • One-on-one interaction with experts
  • A community of marketers for a lifetime
  • Completion Certificate

FAQS

Frequently Asked Questions

Our comprehensive program provides you with a solid understanding of the core principles and strategies of digital marketing. From social media marketing to search engine optimization, this course covers all the essential aspects necessary to thrive in today's digital landscape.

Now is the perfect time to embark on your digital marketing journey! Whether you're looking to advance your career or just getting started in this field, our course will provide you with the foundation you need to excel in the digital realm.

No, there are no specific eligibility criteria for this course. It is open to anyone with a passion for learning and an interest in digital marketing.

Throughout the course, you will have ample access to our skilled instructors who are experts in the field of digital marketing. You can ask questions, seek clarification, and receive guidance directly from the instructors.

By the end of the Course

You will have a clear roadmap on how to:

  • Develop a comprehensive digital marketing strategy tailored to your business or client's goals.
  • Effectively leverage social media platforms to build brand awareness, engage with your target audience, and drive conversions.
  • Optimize your website and improve its visibility on search engines through search engine optimization (SEO) techniques.
  • Implement advertising campaigns to drive targeted traffic to your website.
  • Utilize email marketing strategies to nurture customer relationships
  • Analyze and interpret key digital marketing metrics to optimize your marketing efforts.

Bonuses

Getting Started with Chat GPT

Key Elements of Effective Copywriting

Basics of Design Elements

Get Trained in 10+ Tools

Semrush
ahrefs
Google Ads
Buffer
Mailchimp
Google Analytics
Google Data Studio
Google Tag Manager​
Facebook Ads Manager